Privacy Policy

Last updated: 25 October 2026.

1. Introduction

WE DONT CARE WE CREATE s.r.o. respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us or purchase products through our online store.

We process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and applicable Czech data protection laws.

2. Data Controller

The data controller is:

WE DONT CARE WE CREATE s.r.o., Registered office: Sochařská 313/14, 170 00 Prague 7 – Bubeneč, Czech Republic, Company ID: 19692129, VAT ID: CZ19692129, Email: [email protected]

3. Personal Data We Collect

Depending on your interaction with our website or online store, we may collect the following information:

  • Name and surname
  • Email address
  • Telephone number
  • Billing and shipping address
  • Order and purchase information
  • Payment status and transaction details
  • Information submitted through contact forms
  • Customer support communications
  • IP address, browser information and device information
  • Cookie identifiers and website usage information
  • Marketing preferences, where applicable

Payment card details are handled by the relevant payment service providers. We do not generally receive or store complete payment card information.

4. How We Use Personal Data

We process personal information for the following purposes:

Order Processing

To process purchases, arrange payments, deliver products and provide customer support.

Legal basis: Performance of a contract.

Business Communication

To respond to enquiries, discuss potential collaborations and communicate with clients.

Legal basis: Legitimate interests or steps taken at your request before entering into a contract.

Legal and Accounting Obligations

To maintain records required by applicable tax, accounting and commercial laws.

Legal basis: Compliance with legal obligations.

Website Security

To maintain website functionality, prevent fraud and protect our systems.

Legal basis: Legitimate interests or applicable legal obligations.

Analytics

To understand how visitors interact with our website and improve its performance, where analytics tools are enabled.

Legal basis: Consent where required by applicable law.

Marketing Communications

To send updates, product announcements or promotional information where permitted by law.

Legal basis: Consent or another applicable legal basis.

5. Shopify and Third-Party Services

Our online store is powered by Shopify, which provides e-commerce infrastructure, order management and related technical services.

We may share relevant personal data with service providers necessary to operate our business, including:

  • E-commerce and website hosting providers
  • Payment service providers
  • Shipping and logistics companies
  • Accounting and administrative service providers
  • Analytics and marketing providers, where enabled

Personal data is shared only where necessary and subject to applicable legal requirements.

6. Cookies and Tracking Technologies

Our website and online store may use cookies and similar technologies.

These may include:

Essential Cookies

Necessary for website functionality, security, shopping carts and checkout.

Analytics Cookies

Used to understand website traffic and visitor interactions, where enabled.

Marketing Cookies

Used for advertising measurement and marketing purposes, where enabled.

Preference Cookies

Used to remember certain website settings.

Where legally required, non-essential cookies are activated only after the visitor provides consent.

Visitors may manage or withdraw their consent through the website’s cookie preferences controls.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including applicable legal, accounting, tax and contractual obligations.

Where personal data is no longer required, it is securely deleted or anonymised, unless further retention is legally required.

8. International Data Transfers

Some service providers, including Shopify and its relevant service partners, may process personal data outside the European Economic Area.

Where required, international transfers are protected by applicable legal safeguards, including adequacy decisions or Standard Contractual Clauses approved by the European Commission.

9. Your Rights

Under the GDPR, you may have the following rights:

  • Right of access to your personal data
  • Right to rectification of inaccurate information
  • Right to erasure, where applicable
  • Right to restriction of processing
  • Right to data portability, where applicable
  • Right to object to certain processing activities
  • Right to withdraw consent at any time where processing is based on consent

To exercise your rights, contact [email protected].

You also have the right to lodge a complaint with the Czech Office for Personal Data Protection (Úřad pro ochranu osobních údajů) or another competent supervisory authority.

10. Data Security

We implement appropriate technical and organisational measures to protect personal data against unauthorized access, loss, alteration and disclosure.

However, no method of transmission or electronic storage can guarantee absolute security.

11. Children’s Privacy

Our website and online store are not specifically directed at children.

We do not knowingly collect personal data from children in circumstances requiring parental authorization without the necessary legal basis.

12. Third-Party Websites

Our website may contain links to external websites.

We are not responsible for the privacy practices of third-party websites and encourage visitors to review their respective privacy policies.

13. Changes to This Policy

We may update this Privacy Policy to reflect changes in our business operations, technologies or legal requirements.

The latest version will be published on this website.

14. Contact

For privacy-related enquiries or requests concerning your personal data, please contact:

WE DONT CARE WE CREATE s.r.o., Email: [email protected]

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